In The Case for Vegan, the health hazards of the Standard American Diet (SAD) are contrasted with the life-giving benefits of plant-based cuisine. Chemistry, not fantasy !

Using logic and love, as opposed to blood and gore, the basic morality common to all mankind is relied on to suggest that since animals are endowed with the ability to suffer just like us, we should not use them for our gastronomical pleasure- for no good reason. 

Veganism’s revolutionary promise is to overthrow this invisible ideology of Carnism, an indoctrination transferred at birth, and replace it with peace and harmony for our bodies, our society, and our planet’s ecology.

In the Ethics of Eating, Nicozisis contrasts the pain, suffering, and hard-heartedness required by animal agriculture with a lifestyle of eating plants and sprouts – a culture of DEATH versus a culture of LIFE.

The theory holds that the Vegan Revolution is the solution to end interpersonal conflict, because we will never have a society where we treat each other well so long as there is violence required by our meals. That the root cause of our crises lies on our plate!